• Being the most established and influential morning daily in Brunei Darussalam, it provides the widest reach of all English Language newspapers in the country.

• It has an estimated reach of 100,000 readers daily and 125,000 readers during weekends. More than 3 in 10 readers are affluent individuals, who are professionals, managers, executives and businessmen.

• An affordable base rate of B$6.35 (Sun-Fri) and B$6.95 (Weekend) p.s.c.cm. and series discounts make the Borneo Bulletin an even more attractive advertising medium. It provides great flexibility in size of advertisements and permits copy in detail to enhance referral quality.

• As a premier daily newspaper, it provides opportunity to advertisers to communicate their message with a sense of urgency and authority.

• Provides comprehensive news to cater for the needs of different sectors of the population. It maximises reach without audience fragmentation as in the case of broadcast media.