 |
Estimated
Readers
100,000 daily
125,000 weekend |
|
Sex
Male
Female |
%
60
40 |
|
Age
Below 15
15-24
25-34
35-44
45-54
55 & Above |
%
6
30
26
23
12
3 |
|
Race
Malay
Chinese
Others |
%
50
28
22 |
|
Marital
Status
Single
Married
Others |
%
50
48
2 |
|
Nationality
Brunei Citizen
Permanent Resident
Work Permit
Others |
%
56
10
25
9 |
|
Literacy
English
Malay
Chinese
Others |
%
78
71
16
24 |
|
Occupation
PMEB
Government Employee
Private Sector Employee
Technical, Skilled/Unskilled
Housewife
Student
Other/Undisclosed |
%
25
23
15
2
4
30
1 |
|
Personal
Income
$20,000 & Below
$20,001 - $40,000
$40,001 - $60,000
$60,001 - $100,000
$100,001 & Above
Undisclosed |
%
33
18
19
7
4
19 |
|
Car
Ownership
One
Two
Three
Four 9
Five & Above
None |
%
23
30
20
9
16
2 |
|
TV
Ownership
One
Two
Three
Four
Five & Above
None |
%
22
33
16
12
15
2 |
|
Annual
Overseas Travel
Once
Twice
Thrice
Four & more
None |
%
20
19
16
37
8 |
|
Favourite
Destinations
East Malaysia
Peninsula Malaysia
Singapore
Hong Kong
Indonesia
Australia
Middle East
United Kingdom
Europe
USA
Canada |
%
30
50
69
18
18
30
27
U45
36
27
20 |
|
Purpose
of Travelling
Business
Holiday
Shopping
Others |
%
13
65
23
9 |
|
Credit
Card Holders
Amex Gold
Amex Green
Visa Gold
Visa Classic
MasterCard Gold
MasterCard
Diners
Others |
%
6
9
16
27
6
20
4
12 |
|
